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Expertise

Luxury
Selling

It is the meeting of professionals who shared their vision on the importance of emotion in the process of selling exceptional products. Indeed, beyond the codes of luxury and the sales ceremonial, top sales professionals know how to spark the necessary emotion to prompt the decision to acquire extraordinary creations. The Impulse 1357 method is the embodiment of this unique expertise that we make available to your teams.

IMPULSE 1357

A method synonymous with excellence

A label of excellence: The result of bringing together leading expertise in the field of sales, IMPULSE 1357 is recognized for its effectiveness and impact.
A unique approach: Innovative and practical, this method revolutionizes the art of influence in luxury sales.
Impactful training: Designed to bring about real change, these training programs live up to the investments made in products, marketing, and boutiques.

The art of influence

A purchasing decision is the result of both a rational and emotional process. To succeed, you must enter the mind and heart of the customer. Dare to truly impact your client by working on their reason (head), but also on their emotions: fear (gut) and desire (heart).

The new role of the luxury salesperson

The role of the luxury salesperson has evolved. Simple brand storytelling is no longer enough, and the traditional ceremonial approach is outdated. The codes have changed. Today, mastering influence techniques on the decision-making processes of a demanding clientele is essential.

IMPULSE 1357 provides salespeople with the necessary tools to navigate and influence these new purchasing dynamics, ensuring an exceptional customer experience and optimal sales performance.

Luxury Excellence

Luxury Excellence: the ultimate offer to elevate your sales

Excellence comes through techniques to:

  • Become the trusted advisor
  • Master decision-making impact

Sales in the luxury sector go beyond a simple sales ceremonial. They are based on specific techniques that reflect the psychological impact of top salespeople on the act of selling. This approach is akin to a figure skating competition, with both freestyle and compulsory figures, yet uniquely and elegantly crafted for each sale by the top sales professionals.

Presentation

Impulse 1357 Training

  • Creation of your sales method
  • Training for teams and managers on the Impulse 1357 principles
  • Luxury attitude: training teams to elevate customer service with elegance, relational ease, and influence

The art of temptation

Your product sells itself as part of a ceremonial, but up-selling doesn’t work? You need to master the art of temptation and link selling.

Coaching for top salespeople

Challenge them to engage even further.

Coaching for store directors

Proactive selling

How to apply B2B hunting techniques in B2C?

Sales Academy

Promises

  • Learning paths that can be implemented in-store, in the classroom, and through e-learning
  • An approach based on experimentation and training
    “The more I practice, the luckier I get” – Jack Nicklaus

Retail Excellence

We take into account the constraints of retail, which needs to improve commercial efficiency: lack of staff, lack of time, and high employee turnover. We adapt our premium content to your positioning and provide training in-store, in blended formats, with techniques that accelerate the upskilling of salespeople and store managers.

Engineering the design of the in-store experience and sales process

  • Focus on increasing the average basket size and conversion rate
  • Creation of e-learning and micro-learning pathways
  • Development and strengthening of soft skills

How to become a high-performing store manager

Promises

  • Learning paths that can be implemented in-store, in the classroom, and through e-learning
  • An approach based on experimentation and training
    “The more I practice, the luckier I get” – Jack Nicklaus
Luxury Selling

In 2 minutes

Dive into the heart of our Luxury Selling offer through this explanatory video, and equip your team with the tools to reach unparalleled heights.

Luxury Selling Articles

Luxury selling Luxury Selling by MCR: placing emotion at the heart of the customer relationship
17 September 2024
They talk about us

Testimonials

A la fois professionnel et efficace, pluraliste et complet dans les conseils aux entreprise, MCR comprend parfaitement les besoins de ses clients et sait associer le bon « spécialiste » de son équipe au sujet demandé.
Nicolas Rautureau
Directeur commercial
Les coachings ont été très efficaces et ont permis de progresser sur des axes de travail que nous aurions difficilement pu identifier et traiter nous-mêmes. Je pense que l’efficacité des coachings tient également à la nature très directe de la relation établie entre Caroline et les coachés.
Thomas Faivre-Duboz
Partner & Co-fondateur
Une pyramide stratégique (vision, mission, valeurs, kpi, stratégie, tactiques) créée en 2017 et toujours d’actualité ! Fais confiance à ce qui va émerger, ça va te porter !
Jean-Louis Houpert
Directeur du département RATP infrastructures
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